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Blog tours…

Blog tours…

Often times I have long conversations with my husband. Well maybe a conversation is a bad description. Actually I am babbling non-stop. He stares at me wide eyed with his mouth hanging open. He tries to be polite. He nods his head at all the proper places, but I really know he isn’t listening. Finally I finish. He scratches his head and stares at me. Trying to keep a straight face he asks, “Did you really expect me to understand anything you just told me?”

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I forget that sometimes I speak another language – book talk!

It is amazing how much there is to learn about the publishing industry. Writing a book is the easy part. Figuring out how to market and sell it is a whole other story.

One of the big components of marketing a book is forming a blog tour. This is when multiple bloggers all promote a book during a set period of time. Sometimes they feature reviews, other times guest posts, interviews or just an excerpt. Many times, the author is also giving away a prize to the blog readers to create buzz. You can either organize yourself or hire a tour company to organize for you.

I have done both many times over the years. Some were more successful then others. And while my experience tells me that I should understand a lot of the process, by reading Barb Drozdowich book, BOOK BLOG TOURS, I realized how much I still needed to learn!

I feel that this book should be required reading for authors! While it was a small book, it was chock full of valuable information. I learned a lot from reading this book and ever since I turned the last page of the book, I have done things differently every time a blogger featured me. I know that this is a book I will re-read many times over the years!

About the book:

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What’s your verdict on Book Blog Tours?

Great idea…or a waste of time and money?
Not sure what a book blog tour can do for your visibility as an author or the promotion of your book? Are you considering trying out a Book Blog Tour to market your newest release? Do you want a primer that will help you take confident steps into the book promotion world?
Book Blog Tours teaches you about Tours (either hired or DIY) from the point of view of a Blogger and a Reader?
Book Blog Tours covers topics such as:
• The How’s and Why’s of book blog tours
• Book Marketing on blogs
• How to set goals for a blog tour
• Giveaways from the point of view of a blogger and a reader
• How to plan a DIY blog tour
• Contains spreadsheets and checklists that will help you organize your tour
˃˃˃ Work your way through the topic of book blog tours in a step-by-step fashion, both from the point of view of hiring a service as well as the DIY type of tour.
Book Blog Tours looks at blog tours differently than other books. This book challenges commonly held beliefs and has you thinking and planning before acting on your next tour.

About Barb!

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Social Media and WordPress Consultant Barb Drozdowich has taught in colleges, universities and in the banking industry. More recently, she brings her 15+ years of teaching experience and a deep love of books to help authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books, where she talks about Romance – mostly Regency.
She is the author of 6 books and over 20 YouTube videos all focused on helping authors and bloggers. Barb lives in the mountains of British Columbia with her family.

Links:
Author Website: http://barbdrozdowich.com
Business Blog: http://bakerviewconsulting.com
Facebook Author Page: https://www.facebook.com/BarbDrozdowichAuthor
Twitter: http://twitter.com/sugarbeatbc
Google+: https://plus.google.com/110824499539694941768/posts
Pinterest: https://www.pinterest.com/sugarbeatsbooks/
Goodreads: https://www.goodreads.com/author/show/7234554.Barb_Drozdowich
YouTube Channel: https://www.youtube.com/channel/UCSgVt36XlVAHWj5dkSd0Zyw
Tech Hints Newsletter: http://eepurl.com/DfCRj
Amazon Author Page: http://www.amazon.com/Barb-Drozdowich/e/B00EN3CIDM/ref=sr_ntt_srch_lnk_2?qid=1437240887&sr=1-2

23 thoughts on “Blog tours…

    1. Janine – totally agree! Anything that can help spread the word is worth the effort in my book (pun not intended)

  1. I’ve never done a blog tour. I’ve got other ways of getting the word out that have worked pretty well so far–I think it’s just a matter of whatever works for the author. There’s no one size fits all formula.

    I’ve been getting emails from some blog tour company. I didn’t sign up for it, don’t know how they got my name and email address.

  2. Morning Hilary!
    Thanks for featuring my book! I think that your husband and mine are related! I get the same thing – nods in all the right places but no comprehension what so ever. You are correct – writing the book seems like the easiest part sometimes – so much to learn! And frankly, so much misinformation or misunderstanding out there.

    Norma, likely you were added to a mailing list without your permission. Very common place, and one of my personal pet peeves 🙁 Just unsubscribe.

    Happy to answer any questions that come up or just chat about books – my favorite topic 🙂 What’s everyone reading? I’m always looking for my next read….

    1. Barb – LOL! I think we should form a club for our guys… You are so right… there is so much to learn. And that is why I loved your book. It was short, sweet and chock full of information> I know I will read it many more times!

  3. I’m not an author, but I would think that a blog tour would equal new readers. I value authors’ opinions highly, especially if he/she is a favorite!

    1. Mary – As Barb explains in her book, tours are as good as the author who is on tour… The author has to be involved to build relationships..

    1. William – Love it! And so have I… There are so many books out there, you never can be exposed to them all… Tours are great for getting the word out

  4. The biggest takeaway I’ve heard from authors is learning that their work is necessary to make a tour successful. Too many never realize it’s not something someone does for them, but their participation, communication and involvement is the true path. And this extremely helpful book tells them just what that work is and how to do it! What’s not to love?

    1. Hi Kay,
      You are very right! I see blog tours as being the virtual version of a book signing or a meet and greet. it requires author participation. I actually read a blog article that stated that authors should never visit blogs and interfere in the tour process. Hhhmm…I certainly disagree with that statement. Visiting, reading, commenting and sharing a great ways to make new friends.

      1. Barb – I have read articles where they said the same thing – which seemed nuts to me. What is wrong with visiting and saying thank you? I also love if you are able to strike up a personal conversation related to the book…

    2. Kay – I feel the same way about this book… It really makes it easy for an author to “get” what they need to do to help market themselves and make the most of the tour!

  5. Sparkle did a book blog tour for one of her books. It got her book some attention, but didn’t really seem to create a bump in sales. It may work better when there is a big book blogging community for an author’s niche (YA, mystery, SciFi, etc.). While there’s a big cat blogging community, it’s not particularly book specific.

    1. Summer,
      Book Blog Tours DO NOT SELL BOOKS. That is the number 1 falsehood about tours. They are to be the equivalent of meet and greets or book signings. That’s why the author’s participation is so important!

      So should blog tours stir interest about a book – absolutely! They should get people talking and investigating, but rarely do they result in sales – just chatter.

      1. Barb / Summer – I totally agree. I was only able once to correlate a review stop with book sales. But what I have found is I have been able to meet a lot of people, and develop relationships with bloggers, as a result of the tours. This helped me so much when I published Plan Bea in the fall. Rather than starting from scratch I had a bunch of amazing people to contact for reviews… The chatter is really the best because it is like that old shampoo commercial – if one person told a friend, and that friend told a friend, before you know it so many people know…

    2. Summer – one of life’s great mysteries is what really works with respect to selling books. Unlike most other industries, the amount you work doesn’t necessarily equal results because it is so hard to know what efforts will work and which don’t.

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